Saturday, 07 December, 2019

'Berlin rocks' says Elon Musk as chooses European factory

Irene Mckinney | 14 November, 2019, 00:42

The CEO also made the announcement on stage at an awards ceremony in Germany, it was widely reported.

While Tesla will be taking on BMW BMWG.DE , Mercedes DAIGn.DE and Volkswagen VOWG_p.DE on their home turf as they start rolling out zero-emission vehicles, the move fits with the German government's plan to transform the country into a center of excellence for electric mobility. The factory will produce "batteries, powertrains & vehicles", starting with the upcoming Model Y crossover.

Tesla has a final assembly factory in Europe, in Tilburg, Netherlands, which produces Model S and Model X; but having a local production site on the continent is likely to further boost its European sales. He said the factory will be near the new Berlin airport.

Musk had said in June previous year that Germany is the frontrunner for its first factory in Europe.

The effort has been a long time coming.

"The delay to the airport, stemming essentially from a faulty sprinkler system, proves the German love for detail, which could have a cultural clash with a company more accustomed to banana launches (let it rip with the customer) and temporary tented production lines".

Boeing CEO won’t get most of his 2019 pay
While Muilenburg was "doing all the right things" prior to the questioning, the experience "changed him for life", Calhoun said. Muilenburg, who became CEO in July 2015, was stripped last month of the chairman's title.

But no doubt the hardcore pro-Brexit people will be leaving some comments about how Musk is using Brexit as an excuse for some reason or another.

It already has an engineering firm in Pruem that specializes in automated manufacturing systems for battery factories and has tested its cars on the Nordschleife, the notorious northern loop of the Nuerburgring racing track.

In its Q3 earnings report, the firm announced that its European branch would be up and running in 2021 and that it would build its popular Model 3 saloon vehicle there, as well as the forthcoming Model Y crossover SUV offering.

He said: "It makes sense to have (a factory) in the United Kingdom once we're producing more than 500,000 units..."

Why it matters: The speed with which Tesla began producing vehicles in its Shanghai Gigafactory 3 signals dedication from Shanghai's municipal government, which aggressively wooed the company a year ago. This month it announced it will plough more money into the build-out of national charging stations and increase the subsidies on electric cars to attract more buyers.

Mass production of the auto will start in 2021 and the vehicle will be sold under the Hengchi brand, China Evergrande said in a statement on Tuesday.

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