Friday, 22 November, 2019

Twitter ending all political ads

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Travis Berry | 31 October, 2019, 00:25

5, 2018, Facebook COO Sheryl Sandberg and Twitter CEO Jack Dorsey testify during a Senate Intelligence Committee hearing on Capitol Hill concerning foreign influence operations' use of social media platforms.

"A political message earns reach when people decide to follow an account or retweet", Dorsey wrote.

The policy will come into effect on November 22, just weeks before the United Kingdom goes to the polls in a general election on December 12.

Facebook has faced criticism since it disclosed earlier in October that it will not fact-check ads by politicians or their campaigns.

The platform also plans to include "issue advocacy", which it defines as adverts that "refer to an election or a clearly identified candidate" or those that "advocate for legislative issues of national importance". "We believe this decision should not be compromised by money", he said.

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Dorsey points out that digital political ads present a range of challenges to society, including: machine-learning based optimization of messaging and micro-targeting, unchecked misleading information and deep fake videos.

"Paying for reach removes that decision, forcing highly optimised and targeted political messages on people".

The Twitter CEO added later, "This isn't about free expression". This is is about paying for reach. "It's worth stepping back in order to address".

"Do you see a potential problem here with a complete lack of fact-checking on political advertisements?"

In a Tweetsorm posted Wednesday afternoon, Dorsey spelled out the rationale behind his company's decision.

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